Ensure the script is engaging and entertaining to the viewers, this ensures that the attention of the viewer is caught throughout the video. Psychology states that 20% of people remember what they read, 10% remember what they heard, and 80% remember what they saw. The characters in use should try to utilize facial contact with the viewers be relatable and interesting at the same time. Occasionally the characters in the video are seen to be the image of the product. Therefore, they should portray a good image on and off the camera. Entertaining the audience should be core since the video needs to be captivating.